180+ Admissions Through an Omnichannel Campaign

Almost nobody chooses student accommodation on their own.

Students find the options. They browse, they shortlist, they decide what they like. Then a parent checks it out properly, and the booking only happens once both are satisfied.

A single-channel campaign reaches one of them. It gets as far as the shortlist and then stalls at exactly the point where the decision is made, which looks like a conversion problem and is really a coverage problem.

We covered both halves of the decision.

Meta and social reached students where they browse and compare. Google picked up the higher-intent research parents run when they're checking whether a specific place is legitimate and worth the money. Two very different mindsets, and they need different messages.

The important part was running them as one funnel rather than separate campaigns competing over who deserved credit for the booking. Lead nurturing then held enquiries through the gap between first interest and final confirmation, which is where accommodation decisions usually get lost to whoever followed up faster.

180+ admissions from the campaign.

Enquiries stopped stalling at the parental approval stage. That's the point where single-channel accommodation campaigns almost always break down, and covering both sides of the conversation is what fixed it.