Electric Vehicle Manufacturer
For an EV, the test ride is the sale. So we made booking one the campaign objective rather than a secondary link at the bottom of an ad.
50+
Demo Rides Booked
EV
Sector
Meta
Primary Channel
Electric vehicles attract enormous curiosity and comparatively few committed buyers.
People have real questions about range, charging and what it costs to run, and no advertisement is going to fully settle them. What settles them is sitting on the thing.
That makes the demo ride the actual conversion event. Interest that never gets as far as a booked slot is interest that quietly evaporates.
We made the booking the objective, not a secondary call to action tucked under the main one.
Everything in the funnel pushed toward a confirmed slot. Creative went straight at the hesitations that stop people booking, range anxiety, charging practicality, running cost doubts, and offered the ride itself as the way to settle them.
Framed like that, booking stops feeling like a commitment and starts feeling like the sensible next step.
50+ demo rides scheduled with genuinely interested prospects.
Each one put a potential buyer physically on the vehicle, which is comfortably the most persuasive thing an EV manufacturer has going for it.
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