1,200+ Admissions in Just 2 Months

Online education runs on deadlines. A cohort starts on a date, and a seat that's empty on that date is revenue nobody recovers later.

That makes it a different problem from most lead generation work. A steady trickle of enquiries across the year is no use. The platform needed admissions at real volume inside a short window, without cost per admission running away as spend went up.

We built for throughput.

A dedicated funnel was designed around the enrolment decision itself, stripping out every step that wasn't earning its place between first interest and a confirmed admission. Meta fed it with course-intent audiences, not broad education interest, which at this volume is the difference between scaling and burning money.

Then we optimised the funnel continuously. When you're processing this many people, a two-point improvement in one step doesn't sound like much. Over two months it's a few hundred extra admissions.

1,200+ admissions in two months.

What that proved mattered as much as the number itself. The acquisition model could take aggressive spend without cost per admission falling apart, which is the thing every ed-tech business has to establish before it can grow past a single cohort.